About

I have almost a decade of social media marketing for high-profile global clients like Google Play Biz, Android Dev, Chrome Dev, Apple, Nestlé and Chevron. I have five years of external vendors and people management experience.
Before social media, I worked in client consulting, operations, and marketing research for 5+ years. 

I have a track record of increasing brand awareness, the total number of social media followers, and stakeholder happiness. Scroll down for stats!

Published author of leadership case studies. Click for Amazon Kindle e-book. 

• Contact: burcusivrikaya11@gmail.com

Strengths

• Program Management

• Building strategy

• Content creation, social planning, writing social copy and publishing

• Budget allocation

• Tracking, measuring, analyzing data and reporting

• Translating complex problems into identifiable solutions and taking action 

• Social Media Tools: Sprinklr, Spredfast, Opal, Social Bakers, Hootsuite, Buffer, Tweetdeck, HubSpot, Duomo, Brandwatch, Basecamp, Jira, Trello, Wrike

• Social Media Networks: FB Creator Studio, FB Business Manager, FB Ads Manager, TW Media Studio, Instagram, YouTube, Pinterest, LinkedIn

• Google Analytics, Google Docs, Google Drive, Gmail, MS Office and Apple prouducts, Photoshop, Lightroom

• Bilingual in Turkish and English 

Education

THE UNIVERSITY OF CALIFORNIA, BERKELEY, CA

o   International Diploma Program in Marketing & Entrepreneurship – 3.79

State University of New York College at Buffalo, NY 

o   MS in Multi-Disciplinary Studies – Management – 3.54

o   BS in Economics – 3.36

Work Experience

Google

• Lead a team of 5 people to program & run global social media channels for Android Dev, Android Studio, Chrome Dev, Chrome OS, Firebase, Flutter, Google Play Biz, and Material Design.

• Participate in the annual social content and budget planning process to determine strategies and focus areas.

• Develop social strategy and custom activations for campaigns, events, and social moments.

• Set, monitor, and report targets and related campaign metrics using Sprinklr and Brandwatch.

• Team up with creative agencies to deliver compelling global assets.

• Work cross-functionally and with regional leads to uncover & share insights.

• Identify trends and changes in the social landscape and adapt our approach to take advantage.

• Participate in and lead the weekly team and stakeholder meetings to kick off campaigns & track asset status.

• Collaborate with cross-functional teams, including DevRel, marketing, design, and analytics, to ensure seamless project delivery and alignment with overall business objectives.

• Partner with the Digital Marketing team to unlock the value of tools & analytics to source insight.

Charol H. Williams Advertising - Social Media Manager
(Contract) 2023 

• Coordinating social media efforts of Chevrolet’s DTU campaign for HBCU students.

• Preparing playbooks and organizing a social masterclass and standing meetings for DTU campaign mentors, fellows and partners for a smooth launch, higher engagement, and program participation.

•  Community management.

Apple - Social Media Brand Project Manager
(Contract) 2022 - 2023

·       Coordinated all aspects of internal information system-specific projects from initiation to delivery.

·       Acted as the main contact for GEO teams.

·       Lead projects for launching new social channels and localizing content for geo partners.

·       Lead projects for adapting CMS tools for digital marketing use.

·       Communicated and drove project timelines with the team from project approval through strategic development, creative development, and production to completion.

·       Worked with the Social Team to define the concept process and structure of reviews specific to project needs.

·       Ran project workflow logistics: Apple Connect set-up, communication, disclosure lists, folders, logistics calendars, and confidential workspaces.

·       Drove stakeholder satisfaction by engaging in a positive manner, reviewing and analyzing feedback, and leveraging trusted relationships with key internal resources to act as the voice of the social team.

·   Drove timely project closure by ensuring completion of project sign-off tasks.

·   Defined project requirements, roles, and scope with project leads by seeking to understand the overall project goal

·   Created and managed comprehensive project plans and timelines by clarifying tasks and proper sequence needed to complete the scope of the project

·   Effectively collaborated and worked with cross-functional partners and guided them through the lifecycle of the project

·   Tracked project milestones and communicated regular status updates to all project stakeholders

·   Facilitated project meetings and document action items to be shared with the project team

·   Identified and mitigated risks/conflicts within projects from an objective point of view promptly

Anova Culinary - Senior Social Media Manager
(Contract) 2021 - 2022

•       Prepared the strategy for 2022 on social and created an editorial calendar with cultural movements to participate in.

•       Managed day-to-day content creation, editorial calendar, social copywriting, and publishing on Instagram, Facebook, Twitter, Pinterest, Linkedin, and Tiktok.

•       Managed the influencer agency for Black Friday and Holiday campaigns and prep for 2022 influencer campaign.

•       Tracked stats and generated bi-weekly and monthly content reports.

•       Work across multiple teams, stakeholders, and agencies to ensure one cohesive voice across the channel.

•       Answered escalated comments and directed complex ones to SMEs.

•       Identified emerging trends/ issues and made recommendations.

•       Shared UGC posts and stories to drive traffic to the website to increase sales.

• Utilized IG Shopping

SUTTER HEALTH - Social Media Manager
(Contract) 2019 - 2020

• Day-to-day content coverage, planning, social calendaring, and writing social copy, publishing on main and 30+ affiliated hospital channels: Instagram, Facebook, LinkedIn, and Twitter.

• Tracked stats and reported to key stakeholders.

• Escalated social comments and concerns to the customer care team.

• Identified emerging trends/issues and made recommendations.

• Managed UTM codes for content tracking and reporting.

• Cleaned out zombie TW accounts for 30+ affiliated hospitals.

• Created social content and wrote social copy for My Family App pregnancy tracking app project.

• Adapted Q4 2019 and Q1 2020 campaigns for organic social.

• Created and published content for cultural moments and holidays like Thanksgiving.

CHEVRON - Social Media Community Manager
(Contract) 2018 - 2019 

• Grew Chevron’s verified corporate Instagram account  308.7% in 15 months.

• Worked on internal social media employee activation website project - UX design and content. 

• Responsible for day-to-day content creation and planning, social calendaring and publishing on corporate channels: Instagram, Facebook, LinkedIn, and Twitter.

• Monitored, reported, and analyzed performance metrics such as reach, engagement, interaction, as well as competition analysis.

• Managed UTM codes for content tracking and reporting

• Followed and report on industry trends, best practices, and competitive activity on cultural moments.

• Managed agencies for content creation, stats, and social monitoring.

• Worked across multiple teams, stakeholders, and agencies to ensure one cohesive voice across the channel.

• Responded to escalations, provided responses as appropriate.

• Hunt down impersonator accounts.

•  Contributed to digital road map 2019 planning, created a digital library of published social assets, substantiated all social copy prior to publishing.

T-WE TEA - Sales and Marketing Operations Manager                                            
2017 - 2018

• Social Media Management (Content Creation, Calendaring, Publishing, Community Management)

• Client Management

• Email marketing

• Sales & Operations

• E-commerce product & shipment management

WANDA DIGITAL -   (Current Ogilvy) WPP Group - Social Media Manager
2016 - 2017                   

Managed high profile global brands’ social media accounts such as Nestlé and MediaMarkt.

• Increased social media followings by 74.8K on Facebook, 48.1K on Twitter, 18.5K on Instagram, and 2.7K on YouTube in less than six months. Generated more than 4M views for MediaMarkt's tentpole campaign.

• Built strategy, activation, and measurement plans for first-time clients.

• Planned, created, and published content on Facebook, Twitter, Instagram, YouTube, etc.

• Worked on the social copy.

• Covered live event content, posted on-site on Facebook, Twitter, Instagram, and Instagram Stories. 

• Supported, created, and executed social media campaigns for brands by collaborating and communicating with multiple cross-functional (creative, art and video) teams and (media, SEO, PR) agencies to align on the content and campaigns such as mothers' day, wedding season, summer break campaign and new strategy launch.

• Decided on paid media supported posts, audience targeting, and budget allocation and guided the media agencies. 

• Acted as the voice of the brand on various social media platforms and engaged with the community.

• Partnered with PR and customer care to directly address or assist in resolving customer service issues on social.

• Created social games and sweepstakes on social.

• Helped clients establish social customer care teams for monitoring.

• Identified and engaged with bloggers and influencers for social projects. 

• Monitored, reported, and analyzed performance metrics such as reach, engagement, interaction, traffic as well as competitive analysis.

• Managed UTM codes for content tracking and reporting.

• Followed and reported on industry trends, best practices, and competitive activity.

• Ensured that the brand remained a top-of-mind source for consumers.

Arubixs Inc. - Community Manager       
2015 - 2016 

• Increased social media followers by 35% organically.

• Planned, created, wrote, and published content on social media accounts such as Facebook, Twitter, Instagram, Vine, YouTube, etc. in sync with the calendar.

• Analyzed user behaviors, statistics, and generated reports based on community feedback.

• Engaged with the community by processing incoming customer questions and responding to user questions or directing to assigned SMEs.

• Identified and analyzed issues, patterns, and trends in user requests.

• Identified opportunities for business growth.

Other positions

Mapfre - Client Consultant - 4,5 years

BP - Operations Support Specialist - More than a year

Estima  - Market Research Specialist - Less than a year

Kite.ly - Communication Specialist - Less than a year. Project-based.

Gazel - Social Media Manager -Less than a year. Project-based.

Link Texting - Communication - Less than a year. Project-based.

Cultural Moments by Burcu Sivrikaya

All Instagram posts are planned, edited and published by Burcu Sivrikaya